top of page
Airport Opening 18th Dec 2019 (6)_edited.jpg

AbouT Us

Established in 2006, CSM is proudly New Zealand owned and operated.

CSM is one of New Zealand’s leading providers of merchandising and sales solutions to the retail industry. We provide outstanding service to our clients.

Specialising in the hardware, retail and grocery sectors, we pride ourselves on delivering a personalised service with consistently high quality execution.


Our management structure is designed so that you have direct contact with your key account manager whenever you need them. They are fully supported so that they are available to run the team supporting you. Our nationwide team are all fully trained and committed to supporting you with a whole range of services. CSM does not tie you into long-term contracts or strict call cycles. We work on the 'win-win' principle and aim to establish long-term relationships with our clients.

Our Team

Every member of CSM is equally as important as the other.

We pride ourselves in working together to deliver a high quality, personal service every time.

Meet the CSM management team.

Carl Gooding

Managing Director
021 776 440

Carl came from an educational background. He had 20 plus years of managing people, children, and running programs and has brought all that experience with him. Carl is a real people person and oversees the administration side of the business. Coming from a physical education background, he’s the first one to put his hand up to say….”I’ll do it!”  He is perfectly placed in a fast-moving, retail management environment:

hence CSM.

Carl 2.jpg
Jodie Gooding

Managing Director
021 744373

Jodie oversees the management of our merchandising team. 
She has spent years running her own importing business and this has led to her total understanding of our client's needs. She has sole responsibility for managing these clients, some of whom are overseas, and handles all day to day aspects of CSM including reporting, attending regular buyers meetings, expos and the general management of the CSM team.  

Jodie is hands on with the running of the team.

Belinda Lee

National Client Manager
021 1212665

Belinda has a very close relationship with all CSM team members and clients. 

She has an incredible eye for detail and approaches every aspect of her work head-on. Belinda is very passionate about her work which shows through her execution of tasks while in store and working alongside clients. She runs a very tidy ship and is an expert at juggling both her team and tasks to ensure they work smoothly.  

Nicola Leek

Office Manager

Nicola keeps everything in the office in check to make sure we all run smoothly at all times.

 She also manages all of our team inquiries and makes sure all our reps have what they need to complete a fantastic job while out and about.

A bit of a whizz in the kitchen, Nicola also delights us often with her delicious home baking!


Our team in action

Shirley (5).jpg
Whangarei Mondella relay July 2017 (1).jpg
train palmy.jpg
Xmas at the trotts Dec 18 (2).JPG

What Our Clients Say

ACM -Testimonial


CSM was selected as our vendor agent at inception of our New Zealand operations in June 2013. They are a vital part of our structure, and we consider their business to be an extension of our business.


CSM provide constant communication and reporting for the New Zealand network and have local knowledge and understand the ever-evolving landscape at Bunnings.

CSM have helped ACM provide a professional and engaged level of service which is a pure reflection of ACM and its capabilities.


CSM have introduced an electronic call reporting system which provides images in store and Q&A if required. We are excited to continue the relationship and grow our business using these tools. Having vision instore to manage, promotional, seasonal or buyers’ requests is crucial.

bottom of page